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Free content. For those who decide and build.

Analyses and original research on AI, data, and markets, written for those who decide and build: useful and direct, no fluff. Open and free, under the same rigor as the NDA projects.

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Free D.Lab tools

Open content, no sign-up — built for you to use right now.

Intelligence

Intelligence & Applied Research

Strategic decisions, market, competition, trends, audience, and policy. Research that grounds the move before it happens.

AI Building Blocks — D.Lab's open repository of skills and workflows
June 2026

AI Building Blocks: an open repository to accelerate your systems

Meet D.Lab's AI Building Blocks: an open repository of skills and workflows to plug into AI systems, with documented methodology and direct download, no sign-up. What it is, who it's for, and how to use it.

Resource Briefing · 6 min read
Decision Diagnosis — a free D.Lab tool to quantify the risk of deciding without data
June 2026

Decision Diagnosis: what it costs to decide without data

Meet D.Lab's Decision Diagnosis: a free tool that quantifies the risk of deciding without data from 5 inputs, with an open method and cited sources. How it works, when to use it, and how to read the result.

Resource Briefing · 6 min read
Cover of D.Lab study #002 · Mobility: +71% in bicycle-crash hospital admissions over the decade, with a bicycle on a dark background
D.LAB #002 May 2026

Who Dies Cycling in Brazil: Crash Incidence, Severity, and the Urban-versus-Sport Profile

D.Lab Experts · Instituto Movimento Pedal Seguro (IMPS)

A D.Lab study in partnership with IMPS on cyclist crashes in Brazil: roughly 1,300 deaths a year, hospital admissions up 71% over the decade, and an estimated 2 to 3 urban cyclists for every sport cyclist. Secondary data reconciled from DATASUS, IBGE, IPEA, and WHO.

Analysis Report · 14 min read
Cover of the D.Lab study #001 · Behavior: gamers 3.48× more likely to switch brands over proven commitment, with D.Lab headset on a dark background
D.LAB #001 April 2026

Affirmative campaigns in the gaming market: what 98 Brazilian gamers reveal about brand, trust, and switching products

Gabriel Olegário · Lucas H.C.C. Santos

A D.Lab survey of 98 Brazilian gamers: 87.8% believe affirmative campaigns have an impact, but only 16.3% trust brands' sincerity. Minoritized gamers are 3.48× more likely to switch brands over social commitment. Practical implications for marketing, branding, and ESG.

Original research Report · 12 min read

Research is collective
work.

Researchers, independent scientists, frontier minds. If you have a study ready, a relevant dataset, or a question that fits our agenda, we want to know. We publish with explicit co-authorship and exposed reasoning. The same stance applies to consulting: when a client project calls for expertise we don't have, we bring in partners with explicit credit, never anonymously.

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